It’s some 44 years since Paul Simon’s “50 Ways to Leave Your Lover” was composed.
Released in December 1975, it only took a few weeks to become a hit in ´76.
It has endured as a classic song marking the end of a significant relationship.
The drum intro alone has been much sampled and the song interpreted by many acts in homage to the songwriter.
It’s some 44 days, or thereabouts, since Arno Partissimo released the What Disney? are you Instagram filter that has since kicked off a craze.
It’s been much copied, and rehashed by many since, with little regard to the originator.
Whilst imitation may be the sincerest form of flattery, it’s a welcome change to at least see things remixed a little, yes?
If you’re wondering how, perhaps the problem is all inside your head.
Because there must be fifty ways to remix, to improve, to create filters that engage an audience.
The answer is easy if you take it logically.
The what sort of... randomiser filters succeed, in part, because of their simplicity.
They invite a momentary lapse of reason for everyone, to escape from reality.
They appeal to being free.
I'd like to help you in your struggle to be free.
To consider fifty ways to finesse your filter.
The language of filters is predominantly visual.
You don't need to discuss much.
Your filter doesn’t need text to thrive.
Infact, if your filter contains excessive text, you’re likely to be denied publishing approval from Instagram.
Make a new plan.
Filters need not be silent.
You don't need to be coy.
Include ambient audio in your filter or facially triggered audio fx.
Rear is here
It's not all self.
Rear camera face filters don't have to be identical to selfie filters.
Filters on rear camera allow detection of objects, placement of augmented ones.
Mix it up.
Just slip out the back.
Everyone likes a surprise.
An Easter egg perhaps?
A raise of eyebrows, a tilt of the head, a pucker up.
To make you smile again.
Unlock to play
A Russian Doll reveals more within it.
Reward filter behaviour with more filters.
Maybe a time sensitive coupon code?
Just drop off the key, in backchannels.
And get yourself free.
Filters offer creative freedom in abundance
Form yours or hire a filter fanatical team to finesse further
It's really not my habit to intrude
I hope my meaning won't be lost or misconstrued
But I'll repeat myself at the risk of being crude
There must be fifty ways to leave your filter.