And wild goes the internet with joy in a bout of collective nostalgic arcade escapism.
I´m more of a Tetris man myself, but hey the whole point of this is celebrating the 30th anniversary of Pac-Man.
So, what´s my point?
Well Google does some great things, let´s not forget, and this one is a proverbial rabbit out of the hat moment, but here we have a phenomenon that people are craving to tell each other about and yet after the "Game Over" message the user is redirected to a bog standard search results page:
And that´s where it went a little flat for me.
My point is, where is the social proof of the success of this action? Where are those tweets that can appear in the Everything search results?
Where are the tweets about PacMan on the Google page?
If you browse with Chrome there is infact an extension to include Tweets above the standard search results. You can also achieve this with a Firefox extension.
The results look like this:
I know the whole Google UI experience is ever fluxy and has recently undergone a huge redesign. A brilliant one at that.
And yes, I also know you can click More, then Update in the left hand panel to view recent Updates i.e. Tweets, but why are they not displaying in the Everything default view of the search results.
Am I quibbling or does Google always not quite excel at the social side of things?
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POSTSCRIPT:
One day on and it seems the Google redirected search result page does now include Updates or Latest results which are Tweets to you and me. Here below is a snapshot:
What can we conclude? Well, it would seem that the learning ability of the search engine to adapt the Everything results requires some sort of critical volume before the tweets are injected mid way on the page like they do above.
So does that make this blog post a complete premature strudle of assumptions?
No, because I would argue that the tweet injection on Google happens very late compared to the Twitter trends where the collective sentiment is true real time.
How late I don´t know. Late enough for the likes of me to postulate about it is late enough. What do you think - Could Google be more social?
A few months ago after lots of (real world) searching I had the misfortune of discovering my beloved Aeroccino in the dishwasher.
After a full wash cycle. (Video below for those unsure what this thing is.)
Sure, it was shiny shiny clean, but I tried to diplomatically explain, in my not-so-subtle gesture like heated Spanish, to the sweet lady from eastern Europe who does the house cleaning, what exactly the tiny writing on the base of the Aeroccino means when it reads DO NOT IMMERSE right there next to the infamous Made in China.
Yo no hablo inglés
OK, horse and bolted and all that, I shouldn´t have even bothered, besides by this stage it didn´t matter, the Aeroccino circuitry was more flooded than the Titanic ballroom by now and all I could possibly do at this point was take solace in some sort of "what a crap day I´m having..." tweet.
Instead, I tweeted @Nespresso and posed the question:
Could I bake it back to life?
After all the thing had already had a intimate tour of other white goods in my kitchen, what harm would a few hours in the oven do it now?
It took me about an hour to prize the thing apart in order to pop it in the oven. After a gentle roasting I thought I would reduce my carbon footprint somewhat and just leave it outside instead to gain a steady tan in the Mediterranean sun.
I thought nothing of my tweet.
After all I screwed up as the owner, and had this been a phone returned for disassembly in a lab, the moisture detector would have been irreversibly activated by now, the device would have been returned to the owner with a nicely written letter along the lines of "you dropped it in the toilet, pay for a new one yada yada.."
Of course, I´m a loyal customer of Nespresso. I´ve had the machines for years and zealously evangelized them to others. I adore their direct mail and all those little luxe touches, I had previously tweeted Nespresso of the utopian possibility of re-ordering capsules by tweet, and had publicly observed how many advocates they seem to spawn online.
Nonetheless, in this age, when every wrong turn that is made by major brands in social media is so eagerly amplified and scrutinized by citizens and social media marketeers alike, it´s a breath of fresh air to report a positive experience from a brand. Nespresso is a premium positioned brand that is part of Nestle which at the time was getting a hammering for their PR social media disaster.
At the time I had not tried to put the Swiss Italian Sino-humpty dumpty back together again and was finding other ways to obtain my milk mousse fix.
It took about two days of fiendish dexterity just to reassemble the Aeroccino let alone try it, but before I completed the task I was interrupted and received a phone call from George Clooney´s team themselves from the Barcelona office of Nespresso.
They expressed great interest in the state of my inebriated and disassembled Aeroccino and advised very kindly they could make arrangements.
I duly thanked them and shortly afterwards realised the lengths they went to just to obtain my telephone number. Either their social media team followed my online scent to my published contact details or they cross referenced me in their customer database. However I was tweeting to the global Nespresso account and received a call from the local Spanish offices. Commendable effort and attention to detail noted.
...great customer service happens every day......it deserves more celebration
It´s not my first customer service experience that has been transformed by social media but all too often, it´s the negative experiences that get amplified in the social media bubble that we hear about.
My professional role for clients is directing efforts from the other side of the fence, nonetheless it always feels great when something unexpectedly good happens as a consumer that reverses a negative into a positive. It deserves more celebration.
I didn´t take them up on the offer of a courtesy replacement, that wasn´t my intention in the first place.
Now, if only that tweet re-ordering of capsules could really happen......what else?
My earlier post on the theme of numbers (http://blog.paulgailey.com/el-espanol-peor-pagado-de-la-historia) produced a healthy but mixed reaction when it transpired that I had miscalculated some estimates confusing my billions and trillions. I had made an error using differing numbering conventions that each side of the Atlantic prefers.
So, after a splendid reconnection today with an old friend, I continued to read his blog post about why 3 is a magic number, and I couldn´t help but happily disagree as a subconscious itch took hold. I´ve ruminated similar recently about numbers, and noted that seven is not only in vogue and actually really effective on many fronts, but have been inspired to conclude that 7 is the social media number.
It´s not just because of Windows 7 or that it´s one more than De Bono´s collection of hats which I passionately advocate. And I don´t necessarily think it´s related to Pythagoras, the planets, the sins, the seas or even Blake. (Note to non Brits: It´s a dated UK sci-fi TV series)
Oddly enough in Chinese, 7 denotes "togetherness" - a lucky number for relationships - if ever there were a more suitable number and more appropriate definition for ´social´ media these days. And as Wikipedia points out, 7 is a number that just works in Western and Chinese cultures which is rare indeed. Google take note.
But why is 7 the social media number?
Well, the eminent marketing publisher, Brian Clark of @copyblogger fame, overrates 10 as the default list number when publishing a top XYZ list type blog post, perhaps as too contrived, derides 5 as parsimonious and 3, let´s face it, is hardly more than a bloated tweet, which is not a list by most standards.
And don´t get me started on 99 reasons... why type lists. That´s just silly, not right for the attention deficit decade, displays a lack of editing skills at best, and besides I said I would stick with a single digit. Upon closer inspection of the Brian´s sidebar highlighting his fine CopyBlogger posts, I note that 7 is the dominant number that features in the popular articles list. His posts are frequently of the ´list´ style. They are avidly consumed and endorsed by many a blogger creature, and are packed with 7 this and 7 that all over the place and only the occasional cursory nod to 5 or 10 or even a first. And as if 100,645 RSS subscribers and some 46,720 followers is not enough validation (didn´t I say single digit?), I remain somewhat taken aback by the overwhelming prominence of 7 for this search: http://www.google.com/search?q=7+is+the+social+media+number&pws=0&hl=en&num=10Of course numbers are not always as beloved as much as words even in social media, or indeed any media. Ask Dave Gorman. Everyone pulls out the stops to beautify their URL´s from digits to words, understandbly for SEO reasons and to try to make sense of matters. Let´s face it the DNS system that is the internet is the biggest culprit. I notice Mashable recently published a stellar article about social media in the enterprise and despite the author seemingly sharing my penchant for inclusion of the number 7 in the headline, Mashable´s publishing setup deletes the number 7 from the URL but retains it in the page title: 7 Things to Consider for Social Media in the Enterprise So perhaps my fanaticism for 7 is not shared by you or maybe it evokes the similar disdain of CMS administrators like Pete Cashmore´s crew and other Celts.I do see plenty of other numbers out there every day and you have a choice of another 9 single digits to argue with.
So tell me why you think otherwise but I´m convinced 7 is the social media number.
Esa foto, la salida de la tierra (Earthrise), esta entre las más famosas de la historia y fue fotografiada en 1.968 por el astronauta William Anders, tripulante en la misión Apolo 8.
Apolo 8 fue el primer viaje espacial tripulado en entrar en el campo gravitacional de otro cuerpo celeste y tuvo gran éxito científica.
Aún asi, quizás la foto más transcendente de la misión fue la captura de esa imagen de la tierra en un momento de pura espontaneidad entre los tripulantes durante su órbita de la luna. El comandante de Apolo 8, Frank Borman, tomo la primeras dos fotos de la tierra en blanco y negro, siempre presentandolas con la superficie de la luna de forma horizontal.Sin embargo, tal como se aprecio y fue fotografiada por Bill Anders, con la superficie de la luna a la derecha de la imagen y la tierra al fondo, pocas veces la vemos así, sino que se orienta la foto como si fuese una puesta o más bien una salida de la tierra sobre el horizonte de la luna.En realidad a veces tienes que alejarte de algo para realmente apreciarlo como sintieron los astronautas, y aún asi tendemos entre nosotros mismos a ver la cosas desde otra perspectiva. Recuerdo que la fotografía no es una pura reproducción de la realidad sino un arte abierto a la interpretación humana que hasta un mismo científico pueda ejercer.¿Manipulación o interpretación?¿Tú cómo lo ves? --------
English speakers: read this fine account of Earthrise
Se estima que el Gran Vals del compositor y guitarrista de Castellón, Francisco Tárrega (1852-1909), se reproduce unos 20.000 veces por segundo en todo el mundo que yo calculo ser unos 657 billiones de veces al año. Más o menos.No obstante Nokia reclamarón la melodía como su soundmark en 1993.Entonces, ampliando un poquito el ancho de la columna por defecto en la hoja de calculo, yo cuento que trás unos 17 años, estamos barajando unos 11,169,000,000,000,000 veces que hemos oido al querido Paco de Villarreal. La comunidad científica entiendo que lo llamarían 11 cuatrillónes (quadrillion en EEUU)Yo lo llamo bastante.y la SGAE¿Llamarán a Nokia?
When Bing came on the scene I was quite lifted. Secretly chuffed.
Here was a contender to Google for search, that somehow had less of a Mircosoft edge than before, and despite a starting share of the search market at around 8% there were plenty of early indicators it was quite promising. Despite being wedded to Google for search and ever more activities, I felt compelled to try Bing for a variety of reasons, and I really wanted it to succeed. After all, this is the operator who gazumped Google to the announcement of inclusion of the blended search results that were to include tweets on the page of results.Wow, they are on the ball. I thought they really meant business.And so every now and then I would Bing it instead of Google it, willing on the david v the goliath, always supporting the underdog, and increasingly often being genuinely satisfied with the experience. I even began to warm to the whole onomatopoeic allusion that Steve Ballmer planted in my memory somewhere in 2009, when he explained that the search engine was named as such because that is the sound associated with finding something. A sort of eureka moment. Then tonight I realised that all that was just an allusion.
What happened? - iPad happened Steve, that´s what happened. - iPad - you hear me?
Like a few others I indulged in the online mobbing of the coverage of the iPad and swarmed over Twitter in the quest for information emanating from Yerba Buena Center for the Arts Theater somewhere in San Francisco (what a cool name, eh? - it almost translates as good grass)
The Apple hype machine had been in overload for weeks leading up today, and tellingly, Twitter´s service degraded for a period under probable weight of related activity - as they deactivated the lists function for a period. Reporters on the scene complained of jammed networks, slow wifi in the hall, and online streaming sites buckled under the weight of the thirst for information from an eager worldwide crowd desperate to get in on the act. So a few hours later, once the frenzy had settled down a little and bloggers continued to exchange thoughts and write up the features of the device, I thought I would Bing once again.
Now, many a more authorativive author has indulged in laborious comparisons of Bing v Google in the past, and I know there are more rigourous ways of A/B testing search results - nonetheless the snapshot results as displayed in this image gallery are shocking.
Google.com, Google.co.uk (both non personalised results) show a good dose of iPad related results with tweets, news and blogs. Even Yahoo does an OK job, and to be fair Bing is not entirely blank on the subject. However shuffle through these screenshots taken only a 120 minutes after the event ended with all the content being created by pros and amateurs alike, and you may see in my case for the Bing results, Australian, even New Zealand based results that are entirely irrelevant. Incidentally, I´m sat the other side of the world to those countries, in Spain. Most of the returned Bing results are abysmal. Instead of possibly relevant tweets results in my Bing search page I got served links for the internet Primate Aging Database (iPAD) - a multi-centered, relational database of biological variables in aging, captive nonhuman primates. Monkey business?OK, to be fair by the time you read this, those results for the term iPAD of Apple fame - which has already attracted the disdain of the general public in many anglo-saxon cultures - will have almost definitely changed for the better and Apple will squeeze out the test tube primates back into their lab and happily allow everyone to Bing away and thus conflab about tech specs on the latest latest. And so whilst in SEO terms, recency may not always mean relevancy, in this case Bing just went totally flat on me, and completely shattered any trust it might have earnt from me in the last year. It just goes to show who in search engine terms is still very much on top of their game despite having two syllables and still sounding like a laryngeal disorder.On reflection, I don´t know if I´ll ever recover that sonic joy I had cultivated in my primary auditory cortex, somewhere in my temporal lobe, since Bing took a welcome bow on the stage last decade. Unfortunately Bing sort of rings hollow now, and perhaps explains why this video rings such a loud bell instead. Maybe it resonates with you too. Still curious about the other iPAD? What about you - ever felt chronically let down by a search engine?
It seems no part of the northern hemisphere escapes the cold at this time of year. Furthermore, the tourist industry goes into overdrive in January enticing us to select our next summer holiday or winter break.
This summer holiday video brings back lots of memories of yesteryear and also elicits mixed emotions for me.
It was filmed at the island location of Formentera, where a Spanish advertising companion from here in Murcia, with a promising future ahead of him, was tragically killed in August 2009. R.I.P. Álvaro Abadía
Y aquí está la versión subtitulada en español. Verás que no encaja nada si intentas seguir la canción, pero por lo menos la letra te explica algo - a no sea que te sirva lo visual y el buen feeling que tiene el video.
Dedicado al compañero murciano de publicidad, Álvaro Abadía, quien falleció en Formentera, augusto 2009.
